Ever wonder what a seriously great brand and communication tools would do for say, a dentist? Dr. Kaz Rafia has a vision for dental care that's approachable. Uncomplicated. Effortless.

Why can't it be as pleasant as a day at the salon?" And that made us wonder, 'why do so many dentists consider an extracted tooth a good choice for a logo?' We worked with Kaz to develop unique and evocative communciation tools to help bring his vision to life.