There was this guy, see, an artist. He came to us with a dream for a site that really had that 'certain something.'

Fred's website had to have something much more than just a portfolio site for his paintings, much more than a way for people to see them, buy them, buy their prints or to learn about his upcoming shows. As a graphic designer for 'eons' before discovering his love for paint, Fred knows all about ‘that certain something’ that is the difference between ‘nice’ and ‘captivating.’ And as a personal project of his, he had a vision in his mind for what ‘perfect’ might be for the web experience he wanted for his work. It was our job to listen, to interpret, and to find the elements that would come to define the energy, the emotion, the environment, now fondly referred to as ‘Fredness.’ It’s elegant, it's simple, it’s funny, it’s severely ironic, it’s not afraid, yet it’s trembling in it’s cowboy boots. It's a painters portfolio site. But for Fred, it’s perfection. We couldn’t have asked for a better result. We think that maybe the fun we had along the way was the telling factor that ultimately delivered such a successful site.