Mango Blåbär / Childrens Food Brand Design

Consumer Packaged Goods for the Worldwide Food Audience

SIMPLE FOODS + BOLD, KID-FOCUSED ENERGY / Moto was chosen by some like minded folks in Sweden to help them develop a new brand for their natural foods company. And since everyone knows that kids won't get as excited about real fruit as they will about cartoon fruit, we had our approach. Mango Blåbär needed to be a playful, bold brand to capture kids eyes as well as the parents' confidence. It needed to celebrate curiosity so we developed unique characters to help tell their stories. And most of all, given the nordic aesthetic it had to value simplicity. We're very excited to see the brand launch in Sweden!

Also / Brand Strategy / Character Design